When you spend $1 for a new mobile game, you don’t care about the price and you want the game right now. There is no need to check competitive products, so, the immediate decision looks reasonable. The situation is different when you choose a software product for your business. In this case you cannot rely on your first impression. You probably have certain expectations regarding the product and you want to make sure that these expectations are met.

The tool you choose should be reliable. You should be confident that it will never stop working suddenly on a changed data input or in other new conditions.

Should meet your business goals now and (at least) in the near future. Note that it is not always possible to fully estimate this in a reasonable time using a demo version or a manual. [...]